LOCAL COMPANIES ENTER INDUSTRIES EXPOSITION
Fair Will Attract
50,000 Attendance
Program Opens Thursday with Television Exhibit; Singing
Stars Top Entertainment Events
With 24 leading industries in the Portland area on hand bo display
their products, the second annual Portland Industries Exposition, spon¬
sored by the University of Portland Business Administration club, opened
Thursday for a four-day showing. An estimated crowd of 50,000 people
in the local area are expected to visit the campus to view exhibits and
witness top talent in radio and television.
Event Today
Draws Crowd
A record attendance is expected
for today’s industrial exposition
program, when the event officially
swings into action at 3 p. m., with
the opening of the exhibition halls,
including the 24 display booths in
the Pilot House.
From 4 until 7 p. m., a mechan¬
ical rodeo will be staged in 25-
minute shows in the campus tennis
courts and will feature various
mechanical equipment used in in¬
dustry in action. Equipment will be
operated by students. Seating for
each showing of the rodeo will be
limited to 1500.
Industrial exhibits will be dis¬
played in the new Pilot House, one
of the five buildings in which 56,000
square feet of display space will be
utilized.
The first events of the exposi¬
tion got under way Wednesday with
an Oregon Advertising club lunch¬
eon and program in the Multnomah
hotel at noon and a Television
forum on the campus at 4:30 p. m.
The highlight of Thursday’s pro¬
gram was the $100,000 RCA tele¬
vision broadcast from the campus
to the Meier and Frank windows
downtown. This telecast with local
talent used in its acts was on from
10 a. m. to 10 p. m. Not to be over¬
shadowed by television were the
four 40-minute shows staged by the
Sons of the Pioneers between 4:30
and 9:30 p. m. The mechanized
rodeo got under way with 25-minute
demonstrations between 4 and
7 p. m.
VOL. XLVIII UNIVERSITY OF PORTLAND, PORTLAND, OREGON, APRIL 27, 1951 NO. 23 The “Sons of the Pioneers,” movie
and radio troupe, will stage con¬
tinuous 40 minute shows from 4:30
to 7:30 p. m. in Howard hall. The
attendance for these will be limited
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TELEVISION PROVES POPULAR
Portlanders Swarm Over
Campus to View Program
Hundreds of Portlanders are cur¬
rently getting their first view of
television as a result of RCA-Vie-
tor’s gigantic $100,000 exhibit which
is telcasting productions daily from
the Greater Portland Industries Ex¬
position on campus. Definitely the
feature attraction of the four-day
fair, the program is being sponsored
by Northwest Airlines and all shows
originate in Education hall.
The results can be seen from 10
a. m. to 10 p. m. in the main audi¬
torium and display windows of
Meier and Frank Co. where huge
screens have been set up. In addi¬
tion, the public can witness the tele¬
vision broadcast at various viewing
areas on campus.
A unique “See Yourself On Tele¬
vision” experiment is offered in
conjunction with the display. In¬
dividuals passing in front of a tele¬
vision camera will be able to see
how they will appear on the screen.
The RCA-Victor exhibit has
travelled the globe and has been
witnessed by millions. Portland is
the 152nd city in the United States
to be host to the colossal produc¬
tion.
A crew of eight RCA technicians
have set up cameras, receivers and
related control and transmitting
equipment in Education hall, which
has been converted into a tem¬
porary television studio and at
Meier and Frank Co. Dermot A.
Dollar, RCA-Victor television pro¬
ducer, is in charge of the staff. Stu¬
dents from the school of engineering
are assisting, according to. Jim
Murray, senior, program chairman.
Programs originate in Education
hall and then travel to Meier and
Frank via microwave relay. A total
of 10 television receivers will be
set up on campus. Chester Duncan,
public relations director for Meier
and Frank, is chairman of the pro¬
duction.
Local amateurs are providing the
talent for the shows. Don Clark,
junior, is in charge of interviewing
and signing candidates and Pete
Howard, junior, is superintending
staging and lighting effects.
Industry’s
The Greater Portland Industries
Exposition came into existence last
year as a project of the University
of Portland Business Administration
club. The idea of such a exposition
was to tell the story of industry to
the general public. The program
was so well developed that the Ore¬
gon Advertising Club and the
Chamber of Commerce agreed to
cooperate in staging the affair.
The original exposition lasted for
six days and it drew from 15,000 to
20,000 people, who attended manage¬
ment and labor forums, viewed
coast to coast audience participation
radio shows, inspected industrial ex¬
hibits and marveled at the power
and manuverablity of the vehicles
displayed during the mechanized
rodeo.
The 1950 exposition was staged as
a non-profit venture. Its sole pur¬
pose was to show to the people of
Oregon the role that industry plays
in the development of the area.
Over 150 students devoted time
and effort in presenting the project,
and as a reward gained valuable
experience in various fields of indus¬
try. Many of those who graduated
An opening day luncheon in
Campus Commons Thursday launch¬
ed the second annual Greater Port¬
land Industries Exposition, a four-
day show displaying modem indus¬
trial equipment on campus.
A crowd of approximately 200 at¬
tended the luncheon.
Edgar Smith, president of the
Portland Chamber of Commerce,
was toastmaster.
Rev. Robert H. Sweeney, C.S.C.,
Portland president; Mayor Dorothy
FRIDAY PROGRAM
3 p. m. — All exhibition halls open.
Campus.
4-9 p. m.— Program same as Thurs¬
day. Campus.
Story Told
last year, and participated in the
exposition now are employed by
some of the same firms.
Twenty-seven firms and three
non-commercial concerns exhibited
products in booths erected in How¬
ard hall. The athletic field, situ¬
ated on the edge of the campus,
featured demonstrations of motor-
powered machines used in industry
and agriculture. This was known as
the mechanized rodeo.
Many distinguished visitors were
present opening day last year.
Mayor Dorothy McCollough Lee of¬
ficially opened the exposition by
cutting the tape beneath the arch¬
way. Entertainment for the exposi¬
tion last year consisted of the Jay
Stewart Surprise Package show;
the Symphonic ohoir, the Nor-West-
ers show, barbershop quartet and
the Stars of Tomorrow Radio pro¬
gram.
Exposition sponsors this year are
pointing to a much more lavish fair,
climaxed with a special RCA tele¬
vision show, more participating, -
local firms and a more balanced
program.
McCullough Lee and William
O’Connell, student member of the
Industries committee, greeted and
welcomed guests to the Exposition
extravaganza.
Committee guests at the luncheon
included Arthur Fields, chairman
of the Industries committee of the
Portland Chamber of Commerce;
Richard Goodrich, chairman of the
American Way committee of the
Oregon Advertising club, and Arnold
B. Peterschmidt, dean of the col¬
lege of business.
Following the opening kickoff
luncheon, the guests were conducted
through the exhibit hail for a pre¬
view of displays highlighting the
fair.
LUNCHEON LAUNCHES FAIR
RED CROSS RUNS
HELP STATIONS
DURING FAIR
A Red Cross booth, operated by
Gray Ladies and a nurse, will be
located in the east end of Recrea¬
tion hall for the convenience of
visitors attending the Greater Port¬
land Industrial Exposition.
Purpose of the booth will be to
render first aid and to function as
a lost and found center. Children
who have strayed from their parents
will be taken to the booth where
they will be held until their par¬
ents are located.
One of the largest exhibits at the
Industrial Exposition will be pre¬
sented by the Oregon Historical So¬
ciety. The display will feature a
picture of industry in Oregon 100
years ago and will occupy 2000
square feet in the Recreation build¬
ing.
To be a comparison of the ways
of olden times against the modem
age, the exhibit will show the pro¬
gress made in machinery and work¬
ing conditions. Featured will be a
wooden water pipe, an early day
printing press and one of the first
phonographs to be brought to the
Oregon country. Early day logging
techniques will also be displayed.
DISPLAY DUCAT
BOOTHS BUILT
AROUND CAMPUS
Special ticket booths for secur¬
ing admission to the various exposi¬
tion programs and displays have
been set up on convenient campus
locations.
Tickets priced at 90c for adults
and 40c for children, which admit
the holder to all exposition features
can be secured from booths located
at the exposition archway, Educa¬
tion hall and Howard hall.
EXHIBIT HALLS
1. Pilot House. General industrial
exhibits.
2. Columbia hall. Continuous show¬
ing of industrial films. National
awards, affiliated advertising
agencies network.
3. Recreation hall. Junior achieve¬
ment exhibits. Portland centen¬
nial exhibits. Oregon Historical
society.
4. Education hall. Radio Corpora¬
tion of America. Television
5. Outdoor arena. Mechanized
rodeo. Demonstration of mobile
materials. Handling equipment.
They Planned Big Show
. . . Business Ad committee heads.
